EFFECTIVE DATE: 09/10/2022

1. INTRODUCTION
   Thank you for using World of Hue and joining our growing community! These Terms of Service (“Terms”) cover your rights and obligations relating to your access and use of the World of Hue website (the “Website”), mobile application (the “App”), the Book (as that term is defined below), and any other related services provided by us (collectively, including the Website and the App, the “Service”). All references in these Terms to “we”, “us”, “our”, or “World of Hue” refer to World of Hue Inc. All references to “you”, “your”, or “user” refers to all persons who use or access the Service.
   
   

In addition to these Terms, please review the World of Hue Privacy Policy [www.worldofhue.co/policies] which describes our practices related to collection and use of your information to provide the Service. These Terms apply to our Privacy Policy as well. By using the Service, you represent and agree that you have read, understand, and agree to be bound by both these Terms and our Privacy Policy as binding agreements.

You hereby represent that you have the full right, power and authority to enter into these Terms and to fully perform all of your obligations hereunder and that you are under no legal disability or contractual restriction that prevents you from entering into these Terms.

PLEASE CAREFULLY READ THESE TERMS, AS THEY CONTAIN IMPORTANT INFORMATION ABOUT YOUR RIGHTS AND RESPONSIBILITIES, INCLUDING LIMITATION OF OUR LIABILITY AND BINDING ARBITRATION. IF YOU DO NOT ACCEPT THESE TERMS IN THEIR ENTIRETY, YOU MAY NOT ACCESS OR USE THE SERVICE.

Do not hesitate to contact us at [contact@worldofhue.co] if you have any questions.

2. AGE POLICY
   Persons under 13 are prohibited from providing personal information on our Service, and may not register for an Account (as that term is defined below). If a child under 13 would like to use our Service, that child’s parent or legal guardian 18 years of age (the “Parent”) or older must register an Account under the Parent’s name and email address. If you are under 18, you may only use our Service with the supervision of a Parent. If we learn or have reason to suspect that a user under 13 years of age registered an Account or otherwise transmitted personal information through the Service, we will promptly revoke the user’s access to the Service and delete any personal information submitted by that user.
3. THE SERVICE & ACCOUNTS
   World of Hue is focused on cultural exploration. Through World of Hue’s book series (collectively, the “Book”), we help educate children and parents alike about diversity through
   cultural exploration. Through the App, users engage with immersive technology to bring the foreign and unknown into their homes. Using augmented reality technology, readers can virtually activate characters, explore famous monuments and lands and dive into cultural celebrations to learn about those cultures. By using the camera functionality of smart devices, users can explore our AR content, take pictures, share content, and revisit their image gallery.
   
   

Parents can purchase the Book through the Website or through third party sellers. The App is available for purchase on the Apple App Store and Google Play. Once you purchase the App, additional content can be accessed and/or purchased in-app.

4. USER ACCOUNTS
   In order to use certain features of the Services, you must register for an account (“Account”) on the Service by providing your email address, or you may use your Google account to sign in to the App. Although you do not need to register an Account to visit or make purchases on the Website, you will need to register an Account to use the App. If you create an Account using your email address, you will be asked to provide a password in connection with your Account. You will also have to provide us with your first name. You are solely responsible for maintaining the confidentiality of your Account and password, and you agree to accept responsibility for all activities that occur under your Account. You agree that the information you provide to World of Hue, whether at registration or at any other time, will be true, accurate, current, and complete. You also agree that you will ensure that this information is kept accurate and up-to-date at all times. If you have reason to believe that your Account is no longer secure (e.g., in the event of a loss, theft, or unauthorized disclosure or use of your Account login information, including your password), then you agree to immediately notify World of Hue
   at [contact@worldofhue.co]. You may be liable for the losses incurred by World of Hue or others due to any unauthorized use of your Account.
   
   

By clicking the “I Agree” button or by otherwise using or registering an Account, you represent that (i) you are a US resident at least 13 years of age, or (ii) you are not a US resident, and are of legal age of consent to open an Account and transmit your personal information under the laws of your country of residence. You also represent that you have not been previously suspended or removed from the Services, and that your registration of your Account and your use of the Services is in compliance with any and all applicable laws.

5. PURCHASES MADE ON THE SERVICE
   We sell products for purchase by adults on the Website, the Book. We also offer users the ability to make in-app purchases of additional content on the App. If you are under 18, you may not make a purchase. All prices referenced on the Service are listed in U.S. dollars. Some orders may have shipping charges and/or sales taxes added, where applicable. Any prices on the Service are subject to change at any time with or without notice to you. If we make a mistake in pricing or other terms, we reserve the right to correct that mistake and give you the opportunity to resend your order on the correct terms. Any order for goods or services placed by you through the Website will be deemed a completed contract only when accepted by us.
   World of Hue uses third-party payment services to process payment transactions for your Account. ,By using the Service and agreeing to these Terms, you also agree to be bound by each Payment Partner’s terms of service and privacy policy. You understand and agree that all payments and monetary transactions are handled by the applicable Payment Facilitator. You agree that World of Hue shall not be liable for any issues regarding financial and monetary transactions between you and any other party, including a Payment Partner. You are responsible for all transactions (one-time, recurring, and refunds) processed through the Service and/or a Payment Facilitator. World of Hue is not liable for loss or damage from errant or invalid transactions processed through a Payment Facilitator. This includes transactions that were not processed due to a network communication error, or any other reason. If you process a transaction, it is your responsibility to verify that the transaction was successfully processed.
   
   
6. PERMITTED USE OF THE SERVICE
   You may only use the Service for its intended purpose. You may not use the Service for any other purpose. Any non-permitted use of the Service, as determined in our sole discretion, shall be grounds for immediate termination of these Terms and immediate termination of your use of, and access to, the Service. Further, you represent and warrant that your use of the Service does not and will not conflict with any pre-existing obligation in conflict or in any way inconsistent with the provisions of these Terms.
   
   

You are prohibited from violating or attempting to violate any security features of the Service, including, without limitation, taking any of the following actions:

• accessing content or data not intended for you, or logging onto a server or account that you are not authorized to access;
• attempting to probe, scan, or test the vulnerability of the Service, or any associated system or network, or to breach security or authentication measures without proper authorization;
• interfering or attempting to interfere with service to any user, host, or network, including, without limitation, by means of submitting a virus to the Service, overloading, “flooding,” “spamming,” “mail bombing,” “crashing,” or undertaking similar activities; and
• forging any TCP/IP packet header or any part of the header information in any e-mail or in any posting using the Service. Further, you may not copy, sell, distribute, publish, download, or reproduce any aspect of the Service.
  
  

Further, you agree not to take any of the following actions when using the Service:

• modifying, making derivative works of, decompiling, reverse-engineering, disassembling, or otherwise convert any aspect of the Service;
• licensing, selling, renting, leasing, transferring, assigning, distributing, hosting, or otherwise commercially exploiting the Service;
• accessing the Service in order to build a similar or competitive service;
• accessing (or attempting to access) any part of the Service by means other than through the interface that is provided by us;
• removing, obscuring or altering any proprietary rights notices (including copyrights and trademark notices) which may be contained in or displayed in connection with the Service; or
• using the Service except as permitted by these Terms.

7. OWNERSHIP OF THE SERVICE
   The Service contains important and proprietary property owned by us, including software that constitutes our intellectual property and trade secrets. Nothing in these Terms shall be construed as a conveyance of any ownership right or title in or to our property. We only grant you a nonexclusive, nontransferable, non-sublicensable, and revocable license to use the Service for the purposes permitted by these Terms, and only for as long as you are permitted to access the Service.
   
   

Further, you may choose to, or we may invite you to submit comments, suggestions, or ideas about the Service, including how to improve the Service (“Feedback”). By submitting any Feedback, you agree that your submissions are voluntary, gratuitous, unsolicited, and without restriction and will not place us under any fiduciary or other obligation. We may use, copy, modify, publish, or redistribute the submission and its contents for any purpose and in any way without any compensation to you. You also agree that we do not waive any rights to use similar or related ideas previously known to us, developed by its employees, or obtained from other sources.

8. THIRD PARTY SITES AND SERVICES
   Our Service may be integrated with services provided by third parties as part of the functionality of the Service. You understand that we do not have control over third parties and that such third parties are not agents of World of Hue. You acknowledge and agree that we make no representation or warranty about, do not endorse, and will not be liable for any third party’s products or services or the information provided by third parties, whether through the Service or otherwise. Accordingly, we are not responsible for your use of any third-party product or service or any harm or losses arising from or relating to your use of any third-party products or services. You should contact the third party with any questions about their products and services. We hereby disclaim and you hereby discharge, waive and release us and our licensors and suppliers from any past, present, and future claims, liabilities, and damages, known or unknown, arising out of or relating to your interactions with such third parties and their products and services.
   
   

If you are a California resident, YOU HEREBY WAIVE CALIFORNIA CIVIL CODE SECTION 1542 IN CONNECTION WITH THE FOREGOING, WHICH STATES: “A GENERAL RELEASE DOES NOT EXTEND TO CLAIMS WHICH THE CREDITOR DOES NOT KNOW OR SUSPECT TO EXIST IN HIS OR HER FAVOR AT THE TIME OF EXECUTING THE RELEASE, WHICH IF KNOWN BY HIM OR HER MUST HAVE MATERIALLY AFFECTED HIS OR HER SETTLEMENT WITH THE DEBTOR.” YOU HEREBY WAIVE ANY SIMILAR PROVISION IN ANY OTHER JURISDICTION.

9. UPDATES TO THE SERVICE
   
   
10. We may, from time to time, develop patches, bug fixes, updates, upgrades and other modifications to improve the performance of the Service (“Updates”). These may be automatically installed without providing any additional notice or receiving any additional consent. If you do not want such Updates, your remedy is to terminate your Account and stop using the Service. If you do not terminate a previously created Account, you may receive Updates automatically. You acknowledge that you may be required to install Updates to use the Service. Your continued use of the Service is your agreement to these Terms with respect to the Service.
    
    
11. INFORMATION YOU PROVIDE TO US
    As part of the functionality of the Service we provide, you have the ability to provide us with information about yourself through your Account. The information collected by us is detailed in our Privacy Policy [www.worldofhue.co/policies]. By providing this information, you grant us the right to use the information for the purposes described in these Terms and in our Privacy Policy and in furtherance of providing the Service, and you represent and warrant that you own, or have the authority to distribute, the information.
    
    

Further, by using the Service, you agree that we may use this information, including your email address, to send you information regarding Updates to the Service, problems with the Service, and any other communications pertaining to the functionality of the Service.

11. INTELLECTUAL PROPERTY RIGHTS OF OTHERS
    You may not upload, download, display, perform, transmit, or otherwise distribute any information or content (the “Content”), in violation of intellectual property or proprietary rights of any third parties. You represent and warrant to us that you own, or have the right to use, all information that you provide on or through the Service. If you do not respect a third party’s intellectual property or proprietary rights, you are solely responsible for any violations of law.
    Further, you represent and warrant that:

• the Content and all parts thereof are owned and/or controlled by you, unencumbered and original works and are capable of copyright protection in all countries where copyright or similar protection is available;
• if the Content contains any human likeness from which an individual may be identified, you own or have acquired all rights to use such human likenesses;
• if the Content contains third-party trademarks including design marks, the inclusion of the trademarks is pursuant to license or written consent or qualifies as a lawful use under U.S. intellectual property laws;
• the Content does not infringe the copyright or any other rights of any third party, including, without limitation, trademark rights and the rights of privacy and publicity; and
• there is no suit action or claim or other legal or administrative proceeding now pending or threatened which might directly or indirectly affect the Content or which might in any way impair the rights granted by you hereunder.

You are solely responsible for the Content that you upload or post to the Service or any material or information that you transmit to other users.

12. ACCOUNT DEACTIVATION
    At any time, you may deactivate your account by [process]. You can find more information on our practices related to storage of your information in our Privacy Policy [link].
    
    

Further, if you use the Service in a way that would expose us to liability, disrupt the Service of other users, or if you violate these Terms or our Privacy Policy, we reserve the right to terminate your Account without notice to you or take other action to prevent your access to our Services if we, in our sole discretion, deem that such action is necessary.

13. INAPPROPRIATE CONTENT
    You shall not make inappropriate Content available on, or through, the Service, including, but not limited to:

• libelous, defamatory, obscene, pornographic, abusive, or threatening Content;
• Content that advocates or encourages conduct that could constitute a criminal offense, give rise to civil liability, or otherwise violate any applicable local, state, national, or foreign law or regulation; or
• advertise or otherwise solicits funds for goods or services.
  
  

If you post this type of inappropriate Content, or use the Service to transmit such Content, as determined in our sole discretion, we may remove such Content from our servers and terminate your Account.

While we maintain a policy against the posting of inappropriate Content on the Service, you agree that we do not assume any responsibility for, and we will not be liable for, any inappropriate Content on the Service posted by another user.

14. DISCLAIMER OF WARRANTIES
    THE SERVICE IS PROVIDED FOR YOUR CONVENIENCE, “AS IS” AND “AS AVAILABLE.” WORLD OF HUE AND OUR LICENSORS AND SUPPLIERS EXPRESSLY DISCLAIM ANY WARRANTIES AND CONDITIONS OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION THE WARRANTIES OR CONDITIONS OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, ACCURACY, AND NON-INFRINGEMENT.
    
    

WORLD OF HUE AND OUR LICENSORS AND SUPPLIERS MAKE NO WARRANTY THAT DEFECTS WILL BE CORRECTED OR THAT THE SERVICE: WILL MEET YOUR REQUIREMENTS; WILL BE AVAILABLE ON AN UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE BASIS; OR WILL BE ACCURATE OR RELIABLE. NO ADVICE OR INFORMATION, WHETHER ORAL OR WRITTEN, OBTAINED BY YOU FROM US OR THOUGH THE SERVICE SHALL CREATE ANY WARRANTY.

WORLD OF HUE DOES NOT WARRANT, ENDORSE, GUARANTEE, OR ASSUME RESPONSIBILITY FOR ANY PRODUCT, SERVICE, BUSINESS, OR INFOMATION ADVERTISED OR OFFERED BY A THIRD PARTY THROUGH OR IN CONNECTION WITH
THE SERVICE, AND WORLD OF HUE IS NOT A PARTY TO ANY TRANSACTION BETWEEN YOU AND THIRD-PARTIES.

WORLD OF HUE MAKES NO REPRESENTATIONS CONCERNING ANY CONTENT CONTAINED IN OR ACCESSED THROUGH THE SERVICE, AND WORLD OF HUE WILL NOT BE RESPONSIBLE OR LIABLE FOR THE ACCURACY, COPYRIGHT COMPLIANCE, LEGALITY OR DECENCY OF MATERIAL CONTAINED IN OR ACCESSED THROUGH THE SERVICE.

15. LIMITATION OF LIABILITY
    TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN ADDITION TO THE ABOVE WARRANTY DISCLAIMERS, IN NO EVENT WILL (A) WORLD OF HUE BE LIABLE FOR ANY INDIRECT, CONSEQUENTIAL, EXEMPLARY, SPECIAL, OR INCIDENTAL DAMAGES, INCLUDING ANY DAMAGES FOR LOST DATA OR LOST PROFITS, ARISING FROM OR RELATING TO THE SERVICE, EVEN IF WORLD OF HUE KNEW OR SHOULD HAVE KNOWN OF THE POSSIBILITY OF SUCH DAMAGES, AND (B) WORLD OF HUE’S TOTAL CUMULATIVE LIABILITY ARISING FROM OR RELATED TO THE SERVICE, WHETHER IN CONTRACT OR TORT OR OTHERWISE, EXCEED $100. WORLD OF HUE DISCLAIMS ALL LIABILITY OF ANY KIND OF WORLD OF HUE’S LICENSORS AND SUPPLIERS.
    
    
16. INDEMNIFICATION
    You agree to defend, indemnify and hold harmless World of Hue, its directors, officers, and agents, as well as its licensors, suppliers from any damages, liabilities, claims or demands (including costs and attorneys’ fees) made by any third party due to or arising out of (i) your use of the Service, (ii) your violation of these Terms, or (iii) your violation of any law or the rights of any third party. We reserve the right, at your expense, to assume the exclusive defense and control of any matter for which you are required to indemnify us and you agree to cooperate with our defense of such claims. You agree not to settle any such claim without our prior written consent. We will use reasonable efforts to notify you of any such claim, action or proceeding upon becoming aware of it.
    
    
17. GOVERNING LAW
    These Terms shall be governed by, and construed and interpreted in accordance with the laws of the State of California to the exclusion of its conflict of laws provisions.
    
    
18. DISPUTE RESOLUTION:
    You agree to resolve any dispute, claim, or controversy arising out of or relating to your use of the Service in the following manner. First, we both agree to attempt in good faith to resolve the dispute informally by contacting each other by email (you can email us at [email]). Second, if the dispute is not resolved through informal resolution, we both agree to attempt in good faith to resolve the dispute through mediation, which shall take place in San Francisco County, California, and the costs of which shall be divided equally between you and World of Hue.
    Third, if the dispute is not resolved through informal resolution and mediation, we both agree to participate in binding arbitration, which shall take place in San Francisco County, California.
    
    

Either you or we may bring a lawsuit solely for injunctive relief without first engaging in the dispute resolution process described above. In the event of any lawsuit for injunctive relief as provided in the previous sentence, or in the event that this arbitration provision is held to be invalid, you agree to the exclusive jurisdiction of the courts located in San Francisco County, California as the sole venue to litigate such lawsuit.

We both agree that, in the event of arbitration, or in the event of a lawsuit as permitted by this Section or otherwise, the prevailing party shall be entitled to costs and fees (including reasonable attorneys’ fees). Arbitration pursuant to this Section shall be confidential, and neither you, nor World of Hue, nor the arbitrator may disclose the existence, content or results of any arbitration, except as may be required by law or for purposes of enforcement or appeal of the arbitration award. Judgment on any arbitration award may be entered in any court having proper jurisdiction. There shall be no right or authority for any claims subject to this arbitration clause to be arbitrated on a class action or consolidated basis or on bases involving claims brought in a purported representative capacity on behalf of the general public (including, but not limited to, as a private attorney general). If any portion of this arbitration clause is determined by a court to be inapplicable or invalid, then the remainder shall still be given full force and effect.

YOU AND WORLD OF HUE EACH HEREBY IRREVOCABLY WAIVE ANY AND ALL RIGHT TO TRIAL BY JURY IN ANY LEGAL PROCEEDING ARISING OUT OF OR RELATED TO THESE TERMS OR THE TRANSACTIONS CONTEMPLATED HEREBY.

Nothing contained in this Section shall limit our ability to terminate, or otherwise take action related to, your account as provided in these Terms.

19. TERM AND TERMINATION
    These Terms will remain in full force and effect as long as you continue to access or use the Service, or until terminated in accordance with the provisions of these Terms. However, the provisions of these Terms that by their sense and context are intended to survive the termination of these Terms (including, without limitation, with respect to our intellectual property rights, limitation of liability, disclaimer of warranties, your indemnity obligations, and dispute resolution) shall survive the termination.
    
    
20. NOTICE AND PROCEDURE FOR MAKING U.S. CLAIMS OF COPYRIGHT OR TRADEMARK INFRINGEMENT
    
    

If you believe that your work has been copied in a way that constitutes copyright and/or trademark infringement, please provide a notice (a “DMCA Notice”) with the following information to World of Hue’s Copyright Agent:

a) An electronic or physical signature of the person authorized to act on behalf of the owner of the copyright or trademark interest;
b) A detailed description of the copyright work or trademark that you claim has been infringed;

c) A description of precisely where the material that you claim is being infringed is located on the Service;

d) Your address, telephone number, and email address;

e) A statement by you that you have a good faith belief that the disputed use is not authorized by the copyright or trademark owner, its agent or the law; and

f) A statement by you, made under penalty of perjury, that the above information in your Notice is accurate and that you are the copyright or trademark owner or authorized to act on the copyright or trademark owner’s behalf.

World of Hue’s Copyright and Trademark Agent for DMCA Notices is: World of Hue Inc.
ATTN: Copyright and Trademark Agent [Address]
E-Mail: [email address]

We may give notice to our users by means of a general notice on our Service, electronic mail to a user’s email address in our records, or by written communication sent by first-class mail to a user’s physical address in our records. If you receive such a notice, you may provide counter-notification in writing to the designated Copyright and Trademark Agent. To be effective, the counter-notification must be a written communication that includes the following:

a) Your physical or electronic signature;

b) Identification of the material that has been removed or to which access had been disabled, and the location at which the material appeared before it was removed or access to it was disabled;

c) A statement from you under the penalty of perjury, that you have a good faith belief that the material was removed or disabled as a result of mistake to misidentification of the material to be removed or disabled; and

d) Your name, physical address, and telephone number, and a statement that you consent to the jurisdiction of Federal District Court for the judicial district in which your physical address is located, or if your physical address is outside of the United States, for any judicial district in which World of Hue may be found, and that you will accept service or process from the person who provided notification of alleged infringing material or an agent of such person.
a) World of Hue may terminate user accounts that have been the subject of five (5) separate DMCA notices. In the event a user’s materials are removed due to a DMCA Notice and then subsequently restored due to the filing of a counter-notification, World of Hue will treat the underlying DMCA Notice as withdrawn. World of Hue reserves the right to terminate user accounts that are the subject of fewer than five (5) DMCA Notices in appropriate circumstances – such as where the user has a history of violating or willfully disregarding these Terms.

21. SEVERABILITY AND WAIVER
    If, for whatever reason, any term or condition in these Terms is deemed unenforceable, all other terms and conditions will remain unaffected and in full force and effect. The failure to enforce any provision of these Terms is not a waiver of our right to do so later, and no waiver shall be effective unless made in writing and signed by an authorized representative of the waiving party.
22. ASSIGNMENT
    These Terms shall be binding on the parties and their respective successors and assigns. These Terms may be assigned by us without restriction. These Terms may not be assigned or otherwise transferred by you without our prior written consent.
23. MODIFICATIONS TO THESE TERMS
    We reserve the right to change these Terms from time to time, with or without notice to you. If you continue to use the Service, you consent to the new Terms. We will always have the latest Terms posted on the Service.
24. HEADINGS USED IN THESE TERMS
    The section headings contained in these Terms are for reference purposes only and shall not affect in any way the meaning or interpretation of these Terms.

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PRIVACY POLICY
EFFECTIVE DATE: 10 September 2022

1. PURPOSE OF POLICY

Thank you for using World of Hue and joining our growing community! We are committed to protecting your privacy as you use our Service. We understand how important privacy is to you, and we are committed to creating a safe and secure environment for all of our users.

We created this Privacy Policy (the “Policy”) to give you confidence as you visit and use our Service. This Policy covers how we collect, use, store, and share your information when you use our Service. The provisions of our Terms of Service [www.worldofhue.co/policies] (the “Terms”) apply to this Policy as well. All references in these Terms to “we”, “us”, “our”, or “World of Hue” refer to World of Hue Inc. All references to “you”, “your”, or “user” refers to all persons who use or access the Service. All capitalized terms not elsewhere defined in this Policy shall have the same meaning ascribed to them in the Terms. Do not hesitate to contact us at contact@worldofhue.co if you have any questions or want to discuss this Policy.

This Policy also describes our practices related to information of individuals with whom we communicate for marketing or promotional purposes but who may not otherwise be users of the App (the “Marketing Recipients”). By using the Service and agreeing to this Policy, or by agreeing to this Policy as a Marketing Recipient, you consent to the privacy practices described in this Policy.

2. INFORMATION WE COLLECT AND HOW WE USE IT

Information You Voluntarily Provide Us.

You will not be required to provide any personally identifiable information to browse the Website. However, if you would like to use the App, you will be required to create an Account, which will require you to provide us with various information that, on its own or in combination with other information, can used to identify you as an individual (“Personal Data”). We will collect information you provide to use voluntarily as part of the Account registration process or that you subsequently provide through your use of the Service. Such information includes your first name and e-mail address.

We also may collect and store communications that occur through the Service or outside of the Service between you and World of Hue.

Further, now or in the future, we may allow you to provide us with access to additional information and data through integrations with third-party goods and services.

The various categories of information in this subsection is, or may be, considered personally identifiable information, and is used for the purpose of providing you with the
Service’s functionality. While all of the information described here may not be required to use the Service, some aspects of the Service may not be available if you choose not to provide us with such information.

Personal Data We Collect from Marketing Recipients

In addition to the Personal Data we collect from users of the Service, we collect Personal Data from Marketing Recipients who are interested in learning more about our products and services. This Personal Data consists of basic contact information such as the Marketing Recipient’s email address. This Personal Data is collected by us when Marketing Recipients sign up for commercial emails from us via online or offline sign up forms, and through other means such as in-person events and meetings and from the Internet. For Marketing Recipients who are not otherwise users of the Service, we only use your Personal Data to send communications, including updates on promotions and events, relating to products and services offered by us and by third parties we work with that are related to the Service.

Information Collected Automatically As You Use The Service.

In addition to the information that you provide to us voluntarily, we collect information automatically through the Service, such as how you use and interact with the Service, data on activities that you pursue through the Service, and other similar activities.

This information is used to provide you with the Service, to better understand our users and how they use the Service, and to improve the Service.

Cookies.

After you have created an Account, we use cookies to remember you as a user of the Service and to streamline the functionality of the Service. These are first party cookies, not third party cookies, meaning that the cookies are only used to track your activity on the Service, and not on third party sites or services.

Other Anonymous Data We Collect.

When you use and visit the Service, we may also use third-party services, such as Google Analytics, or third-party ad networks, such as Google Ads, all of which use cookies to collect generic, anonymous information that does not identify you. We use this information to better understand how users interact with the Service and to improve your user experience while using the Service.

Do Not Track Signals.

We do not track you or collect your information across third party websites or online services. Thus, we do not receive Do-Not-Track signals, or other similar signals. To the extent that we do receive any such signals, we will not comply with them as it is not an aspect of the functionality of our Service.

3. HOW WE SHARE YOUR INFORMATION

We do not sell or share your personally identifiable information with advertisers. We also do not share your personally identifiable information with other third parties except to the extent that it is in furtherance of the Service, or when you choose to do so (as described below).

Our Personnel And Vendors.

To be able to effectively provide you with the Service, and to improve the functionality of the Service, we may disclose your information to our employees, contractors, agents, vendors, and other similar persons or entities, to the extent that such persons or entities have a need to know such information in furtherance of the Service. Our third-party vendors (“Third-Party Vendors”) provide us with various types of services, including without limitation, hosting services and marketing software services. We may share your Personal Data with our Third-Party Vendors.

Third Party Payment Services.

We may share your personal information, including your name, with our third-party payment processing providers to allow you to purchase goods through the Service. However, we do not collect or store your payment information. All payment information, including credit card number, will be collected and stored by our Payment Partners. All purchases made through the Service are subject to the applicable Payment Partner’s privacy policy, and by placing an order through the Service, you agree to be bound by such policies.

Sale of Company or Assets.

In the event that we sell all or substantially all of our company or its assets, including the user information collected through our Service, we may transfer your information, upon reasonable notice to you, to the acquiring company.

Other Third Parties.

In addition to our practices described above, we may share your information if we have a good-faith belief that such action is necessary to (1) comply with the law (see the section below on “Government Requests”), (2) protect and defend the rights or property of World of Hue, or (3) prevent an emergency involving danger of death or serious physical injury to any person.

4. STORING YOUR INFORMATION

   Storage and Retention Of Your Information.

We use commercially reasonable physical, managerial, and technical safeguards to preserve the integrity and security of your personal information. For example, we will securely store your personally identifiable information on third-party servers, and will do so for as long as it is needed to provide the Service.

We cannot, however, ensure or warrant the security of any information you transmit to World of Hue or guarantee that your information on the Service may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. As such, we will not be liable for any loss or damage you incur as a result of a breach of our security systems. In the event that personal information is compromised as a result of a breach of our security systems, we will promptly notify those persons whose personal information has been compromised, in accordance with the notification procedures set forth in this Privacy Policy, or as otherwise required by applicable law.

Security.

We use reasonable efforts to secure your information and to attempt to prevent the loss, misuse, and alteration of the information that we obtain from you. For example, we require our personnel and third party vendors to sign confidentiality agreements that extend to your personal information, and we review the privacy practices of new products and services that we integrate into our Service. In addition, we rely on the technical safeguards provided by the third-party vendors we use to host, store, and process your information. However, you acknowledge and agree that loss, misuse, and alteration may occur despite our efforts to protect your information. We are not responsible to our users or to any third party due to any such loss, misuse, or alteration.

5. GOVERNMENT REQUESTS
   From time to time, we may receive requests from government agencies to obtain information about our users. In handling such government requests, we greatly value the privacy of your information. While we may be required to turn over user information at times, we will strive to require a search warrant or subpoena, to the extent that we can reasonably demand such warrant or subpoena, before we turn over information about you and we will also strive to notify users when we receive government requests about their data.
6. THIRD PARTY SERVICES AND PRACTICES ARE BEYOND OUR CONTROL
   Our Service utilizes third party services as part of the functionality of the Service, such as hosting services, analytics providers, and other vendors; and we may share your information with third parties to the extent explained in this Policy. Additionally, we use third party payment processing services, such that we do not receive any of your sensitive financial information. We have no control over such third parties. Thus, we make no guarantees about, and assume no responsibility for the information, services, or data/privacy practices of third parties, which may differ significantly from our practices described in this Policy. We encourage you to review the privacy practices of such third parties.
7. CHANGES TO THIS POLICY
   World of Hue reserves the right to change this Policy from time to time, with or without notice to you. If you continue to use the Service, you consent to the new Policy. World of Hue will always have the latest Policy posted on the Service.
8. CALIFORNIA PRIVACY STATEMENT
   If you reside in California, you have the right to ask us one time each year if we have shared personal information with third parties for their direct marketing purposes. To make a request, please send us an email at contact@worldofhue.co or write to us at the address listed at the end of this Policy. Indicate in your letter that you are a California resident making a “Shine the Light” inquiry.

   We will retain your information for as long as your account is active or as long as needed to provide you with our Services. We may also retain and use your information in order to comply with our legal obligations, resolve disputes, prevent abuse, enforce our agreements, or as otherwise described in this Policy.

9. PLEASE REACH OUT TO US WITH ANY QUESTIONS OR FEEDBACK
   If you have any questions about this Policy or our Service, please feel free to contact us by email at contact@worldofhue.co.
   
   

Mailing address:
World fo Hue Inc.
301 Mission St, 27B
San Francisco, CA
94105